memorandum+wise+consumer


 * Memorandum Guidelines and Format**

In your memorandum, you will tell me about the process you went through to research the vehicles you were interested in. Your memorandum needs to be in 4 parts, following the 4 steps of the process described above. The memorandum is worth **40 points**, in the Assignments category of your grade. Below is the format of the memo and some suggestions on how to write it. It needs to be typed, doubled spaced and 10 or 12 point. I will grade this memo based on how completely you answer the questions and/or provide the information I ask for. This is the only part of the project you will receive credit for. Below is an example of what your memo should look like along with the rubric. Have fun.


 * From:** (Your name)
 * To:** Mr. Monaghan
 * Date:** February 29, 2011
 * Re:** Wise Consumer Project

**MEMORANDUM**


 * Information** (15 POINTS)

In this section, summarize the information that you gathered about the automobiles that you researched. Include information from all of your sources, and let me know what your sources were. Ask yourself these questions about both cars when you are gathering information: Does the product have a good reputation? Is the product durable, or will you have to replace it soon? What do reports or product reviews have to say about this automobile? What features does the car have that you need? What features does the car have that you want? What is the gas mileage? What are the typical repair costs? How much is insurance going to be? Summarize the information you gather to answer these questions. Be sure to discuss both cars completely.


 * Advertisement Analysis** (10 POINTS)

In this section, analyze the advertisements you found about the automobiles. You will need to pick only one advertisement per vehicle. In your analysis, include answers to the following questions: Does the advertisement only appeal to your emotions, or does it provide facts about the vehicle? Does the advertisement tell you about the special features? Do these special features make any sense in terms of your needs? Does the advertisement describe operating costs? Does it tell you anything about durability? Does the ad indicate the price? What propaganda techniques does the ad use? Does this advertisement make you want to buy the car? Why or why not? You may use an ad from a magazine, the newspaper, the internet or TV. Many manufacturers post their TV ads on their websites or on YouTube. Be sure and describe the ad in detail in this section as well.


 * Comparison Shopping** (5 POINTS)

In this section of your memo, report the information on the price of the vehicles. Which vehicle provides the most features, value and reliability for the money? Be sure to discuss features and additional costs.


 * Decision** (10 POINTS)

What vehicle would you choose and why? Be sure to explain your decision well.